Top Story

e4m_logo.png

Home >> Marketing >> Article

Conscious Food appoints Kingshuk Basu as CEO

27-April-2016
Font Size   16
Share
Conscious Food appoints Kingshuk Basu as CEO

Conscious Food India has announced the appointment of Kingshuk Basu as CEO effective April 04, 2016.

Basu joins Conscious Food from RP-SG Spencer’s Retail where he was Executive Director Operations. He is an MBA from Michigan State University and B. Tech. from IIT Kanpur. He has worked for a decade in the United States with Daymon Worldwide at Kroger, prior to which he was at Infosys. Basu comes with extensive experience in retail, supply chain management, sales and marketing and business leadership.

Commenting on the appointment, Kurien Mathews, Director, Conscious Food said, “With this appointment Conscious Food is changing gears and will expand into new markets and new product lines. We have a very strong brand with a very loyal customer base that has been with us for a long time. It is now time to leverage the considerable equity the brand enjoys in new geographies and newer product lines.”

Sanjeev Azad, Director of Conscious Food said, “We are looking at an exciting new future at Conscious Food in keeping with the expectations of our consumers. We are confident Kingshuk will deliver to every consumer expectation of our commitment to the organic cause.”

On his appointment Basu said, “This is a very exciting phase of my career. After years in food and retail business with large corporations, this gives me an entrepreneurial opportunity in the vibrant space of organic food and health and wellness. Conscious Food is a strong brand and the company has very ambitious plans going forward. I am delighted to have this opportunity of leading that charge.”

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions