Top Story

e4m_logo.png

Home >> Marketing >> Article

Conceptualised by psLive, Giovani hosts fashion event to boost brand recognition

25-July-2015
Font Size   16
Share
Conceptualised by psLive, Giovani hosts fashion event to boost brand recognition

psLIVE, the experiential division from the Dentsu Aegis Network, conceptualised and executed an on-ground event for Giovani - the fashion brand for men and women from Future Lifestyle Fashions – to help expand its brand reach.

Future Lifestyle Fashions relaunched the brand through a fashion show, which was then followed by unveiling of Fawad Khan as the brand ambassador of Giovani.

Talking about the association, Rachna Aggarwal, CEO, Indus League, brand division of Future Lifestyle Fashions said, “Fawad Khan is the perfect Giovani man. He is sophisticated and charming, with an inborn sense of effortless style. He is the one man I've seen who wears a Bandhgala like no one else can. He truly personifies the brand and we believe that this association will elevate the brand image and help Giovani reach out to a wider customer base.”

Shibani Mishra, Chief Marketing Officer, Indus League added, “A consumer is always trying to personify a brand and thereby linking it to a certain kind of persona that characterizes the brand personality best. Now given the class and élan that Fawad Khan carries himself with, he is a natural fit for becoming Giovani’s brand ambassador.” 

Discussing the work done for Giovani, Sidharth Ghosh, Vice President, psLIVE commented, “We have had a long association with FLF (Future Lifestyle Fashion) and I am glad that we are part of the brand’s journey once more and at a time when it’s rearing up to launch a new story for itself with a new brand face.” 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO