Top Story

e4m_logo.png

Home >> Marketing >> Article

Commercial launch of Reliance Jio will be on December 31: Mukesh Ambani

02-September-2016
Font Size   16
Share
Commercial launch of Reliance Jio will be on December 31: Mukesh Ambani

At the 42nd RIL AGM, Mukesh Ambani announced that Reliance Jio will be launched on September 5 and the commercial launch will be on December 31.
 
He even announced that all voice calls for Jio customers will be free because according to him, customers should pay for only one service, either voice or data, not both. Discussing the plethora of tariff plans, he said, “We start from Rs 19 per day data plan for the occasional data user. Then there is a Rs 149 monthly plan for the light data user. The data plan for the heaviest user goes up to Rs 4,999 per month.”
 
Ambani further announced that Jio will cover 90% of India’s population by March 2017. Jio is the biggest investment in the history of RIL. It will move India from ‘data shortage’ to ‘data abundance’.
 
Ambani further pointed, “In the last week alone, Jio customers suffered over 5 crore call failures to other networks because of insufficient interconnect capacity. Therefore, the onus is rightly on the incumbent operators not to misuse their market power by creating unfair hurdles. I appeal to my fellow operators to do their part to create a fair framework of co-opetition that is good for India and Indian customers.”

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.