ColourCraft Studio has bagged the creative designing mandate for integrated financial services group, JM Financial. This account was won following a multi-agency pitch. For the first time, JM Financial took a call to consolidate all their business verticals and curate a year end business report to help them place themselves in untouched geographies. The brief given was to develop a strategically designed docket that would portray the legacy and heritage of the company in a contemporary manner, while delivering key insights across business verticals.
ColourCraft Studio presented a concept of using the game of Tangram (an ancient Chinese game) which was not only aesthetically appealing but also connected strongly with the core values of the client. This concept addressed their challenge of portraying JM Financial’s brand values succinctly, while showcasing year on year growth from a financial stand point.
Manali Pilankar, Corporate Communications Manager, JM Financial said, “We were looking for a partner to help communicate our core businesses and values in an out-of-the-box and strategic manner. We are a rapidly growing firm and this report is the key to placing ourselves on the global map. ColourCraft Studio was able to grab our attention with their innovative idea where they not only made the design look great, but also helped bridge the gap in communication that will help us enter markets overseas.”
Commenting on the win, Aditi Gandhi, Co-Founder and Business Director, CCS, said, “We are delighted to have another opportunity to work with JM Financial. The trust they have shown in us in the past gives us further motivation to demonstrate our capability to find innovative means to deliver services. We are looking forward to designing some exemplary creatives that will add value to this iconic brand”.
ColourCraft Studio has earlier worked on the internal creatives for JM Financial.