According to the Consumer Electronics and Television Manufacturers Association (CETMA), colour televisions (CTVs) have witnessed a healthy growth rate in the past few months. In April, CTV sales grew by around 15 per cent, when compared to last year's marginal growth in the same period.
The consumer electronics manufacturers are also busy sprucing up strategies to deal with the increase in demand. Samsung India, for instance, claims its sales (of CTVs) have grown by around 58 per cent in the first four months of this year and in April alone, CTV sales reportedly grew by 111 per cent over last year.
Korean major, LG Electronics, has also seen its sales grow by over 75 per cent during April. The company is now targeting to sell one million units this year. According to the company sources, the reason behind the healthy growth in the CTV category lies primarily due to the forthcoming sporting events such as the World Cup Soccer.
Another factor boosting sales is the rapid increase in demand for flat-screen televisions. The sub-segment is witnessing the highest growth among CTVs primarily because the price differential between super-flat and conventional picture tubes has come down by around Rs 2,000.
According to industry estimates, the contribution of flat TVs to the total CTV market is expected to grow from around 3 per cent (last year) to about 7-8 per cent this year.
According to market analysts, the trend in the market is towards flat screen televisions especially in the metros and mini-metros. The reason lies in the availability of the full range of flat televisions in the market and the thrust given by companies on this category through advertising.
Samsung expects the category to contribute around 12.5 per cent of its sales this year. Other than the flat screen segment, LG claims that its economy range of televisions, which was launched recently, is also witnessing high growth.