Top Story

e4m_logo.png

Home >> Marketing >> Article

Colgate to offer miniatures of cricket players

14-September-2002
Font Size   16
Colgate to offer miniatures of cricket players

Percept D’Mark has signed a contract with toothpaste giant Colgate-Palmolive in a deal that will offer miniatures of renowned Indian and international cricket stars in every dental pack you buy.

Percept D’Mark has already tied up with key Indian cricketers including Sourav Ganguly, Rahul Dravid, Yuvraj Singh, Mohammed Kaif and Virendra Sehwag among others. Percept D’Mark is also talking with Carl Hooper of West Indies, Nasser Hussain of England, Ricky Ponting of Australia, Sanath Jayasuriya of Sri Lanka apart from stars such as Brian Lara to sign the contracts. Unfortunately this doesn’t include Sachin Tendulkar.

However Colgate-Palmolive declined to comment on the tie-up. According to sources, Percept D’Mark will start negotiations with corporates to franchise the international rights on the miniatures on a region-wise basis.

The miniatures will be manufactured in China for the obvious cost advantage there and will be made in millions of pieces as demand for the product is expected to be very high.

The Mumbai-based image management company has also tied up with LG Electronics for an advertisement film which will include the captains of all the teams which are taking part in the World Cup 2003.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...