According to A&M’s annual survey of India’s top brands conducted by TNS Mode, Colgate has been rated as India's number one brand across all categories.
The brand's power score rose to 56.2 in 2001 from 53.91 in the earlier year. In the metro segment, Colgate leads with a power score of 62.8. In the urban segment, Colgate has a score of 57.4 and in the rural segment 55.1. Dettol was ranked the number two brand with a score of 43.6 followed by Tata with a score of 43.2.
Source: Business Line