Top Story

e4m_logo.png

Home >> Marketing >> Article

Colgate-Palmolive launches ‘Collect your cricketer’ promo

28-November-2002
Font Size   16
Share
Colgate-Palmolive launches ‘Collect your cricketer’ promo

Colgate-Palmolive India Ltd has launched a promotion called `Collect your cricketer' whereby on the purchase of a `best ever' Colgate Dental Cream pack, a consumer gets a miniature figurine of India's top cricketers.

It has signed up with Saurav Ganguly, Rahul Dravid, Yuvraj Singh, Mohammed Kaif, Ajit Agarkar, Dinesh Mongia, Virendar Sehwag, Anil Kumble, Zaheer Khan, Ajay Ratra and Ashish Nehra for this promotion.

The company is also offering a range of prizes including tickets to the World Cup finals in South Africa and other cricket memorabilia. To be eligible for a prize, consumers need to send in two empty cartons to the company.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group