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Colgate-Palmolive launches ‘Collect your cricketer’ promo

Colgate-Palmolive launches ‘Collect your cricketer’ promo

Author | exchange4media News Service | Thursday, Nov 28,2002 6:46 AM

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Colgate-Palmolive launches ‘Collect your cricketer’ promo

Colgate-Palmolive India Ltd has launched a promotion called `Collect your cricketer' whereby on the purchase of a `best ever' Colgate Dental Cream pack, a consumer gets a miniature figurine of India's top cricketers.

It has signed up with Saurav Ganguly, Rahul Dravid, Yuvraj Singh, Mohammed Kaif, Ajit Agarkar, Dinesh Mongia, Virendar Sehwag, Anil Kumble, Zaheer Khan, Ajay Ratra and Ashish Nehra for this promotion.

The company is also offering a range of prizes including tickets to the World Cup finals in South Africa and other cricket memorabilia. To be eligible for a prize, consumers need to send in two empty cartons to the company.

Tags: e4m

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