Top Story

e4m_logo.png

Home >> Marketing >> Article

Colgate-Palmolive FY12 ad spends up 16 pc

31-May-2012
Font Size   16
Share
Colgate-Palmolive FY12 ad spends up 16 pc

Colgate-Palmolive (India) has reported net sales of Rs 2,623.8 crore for the financial year 2012, an increase of 18 per cent over the previous year. Net profit for FY12 grew 11 per cent at Rs 446.5 crore.

The company recorded 16.14 per cent growth in advertising expenditure at Rs 262.96 crore from Rs 226.21 crore in the previous year.

During the year, Colgate-Palmolive achieved a volume growth of 12 per cent, with the toothpaste category continuing its growth momentum at 14 per cent. The company enhanced its leadership position in the toothpaste category to 54 per cent volume market share (January-April 2012) from 52.2 per cent (January-April 2011).

Meanwhile, the company continued its focus on the emerging mouthwash category, with a volume market share of 26.2 per cent (January-April 2012) marginally up from 25.7 per cent (January-April 2011).

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.