Top Story

e4m_logo.png

Home >> Marketing >> Article

Colgate increases market share on back of strong volume growth

31-January-2013
Font Size   16
Share
Colgate increases market share on back of strong volume growth

Colgate-Palmolive (India) has reported a 17 per cent increase in topline for the nine months ending December 31, 2012 in the latest quarterly results released on January 30, 2013.

Net sales for the nine months ended December 31, 2012 stood at Rs 2,272.5 crore. Reported net profit for the nine months stood at Rs 373.6 crore, up 18 per cent from the same period of the previous year.

According to data released by the company, the toothpaste volume market share has increased to 54.2 per cent (January 2012 – December 2012) as against 52.4 per cent for the same period of the previous year, whereas the toothbrush volume market share has increased by 370 basis points to 39.5 per cent (January 2012 – December 2012) as against 35.8 per cent for the same period of the previous year.

In the mouthwash category, the company registered a volume market share of 26.7 per cent (January 2012 – December 2012).

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by