Top Story


Home >> Marketing >> Article

Cola major clocks double-digit growth in April

Font Size   16
Cola major clocks double-digit growth in April

After a flat performance in 2001, soft-drink majors have reported a strong performace during April and May. While Pepsi has clocked a good double-digit growth in April and first three weeks of May, Coca-Cola has clocked a growth of over 40 per cent growth during this period.

According to industry sources, the phenomenal growth has been achieved owing to a host of reasons, including the 200 ml foray which has driven volumes especially in the rural areas, greater penetration of pet bottles and new products in the case of Pepsi.

According to Pepsi, the growth has been achieved because of new products including Pepsi Aha which has been received well in the market and whose value turnover has crossed the Rs 40 crore mark, major focus on 7-Up and all the other brands also doing well.

The growth at Coca-Cola has also been driven by the marketing initiatives along with the rural and the Pet bottle thrust and its foray in the 200 ml segment.

Both the soft drink majors had earlier decided to sell its carbonated products at an aggressive price of Rs 5 to Rs 7 for a 200 ml bottle in order to boost stagnating volumes.

Increased growth, however, does not mean a direct growth in the bottomline as well. An industry analyst said whether the growth translates into improved margins depends on the price at which the two companies are selling at various locations.

Source: Business Standard


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.