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Coke to focus on rural market for growth

22-March-2002
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Coke to focus on rural market for growth

Coca-Cola India is laying greater emphasis on the rural market and has lined up an aggressive plan for implementation in this regard. Currently, the rural market contributes only 30 per cent to the total turnover. As a first step to this direction, the company has added 3,500 more villages in the first two months of the current year.

The company also plans to increase the number of retail outlets and plans to increase by adding 1,00,000 new outlets in this year, half of which has already been achieved in the first two months.

With this the company products would reach around 9,00,000 retail outlets by the end of the year. According to company sources, the bottled water brand Kinley has been witnessing rapid growth and currently has a market share of 28 per cent. The company presently has 33 bottling plants, which are fully owned whereas 15 plants are operated on a franchisee basis. And has around 20 contact manufacturers. The company plans to add another 15 contract manufacturers by the year end.

Source: Business Standard

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