Top Story

e4m_logo.png

Home >> Marketing >> Article

Coke takes rural route to promote Sunfill

26-April-2002
Font Size   16
Share
Coke takes rural route to promote Sunfill

Coca-Cola has identified rural India as its target market for Sunfill, the recently launched powdered soft drink concentrate.

According to company sources, the idea behind the launch of Sunfill was to initiate those who have hitherto not been able to afford bottled carbonated drinks, into soft drinks. The company expects that the Sunfill initiative along with the marketing campaign that will accompany the launch will effectively target a potential market of 200 million new customers.

According to industry sources, the eastern region accounts for barely nine per cent of the total domestic market for powdered soft drink concentrates. The southern and western parts of India together account for 70 per cent of the market for powdered soft drink concentrates.

The instant and ready-to-mix Sunfill is available in a single-serve sachet of 25 gms and a multi-serve sachet of 200 gms priced at Rs 2 and Rs 15, respectively. The product has been launched in Andhra Pradesh, Tamil Nadu, Delhi and Maharashtra.

Source: Business Line

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’