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Coke setting up Foundation to support community programmes

28-October-2002
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Coke setting up Foundation to support community programmes

Coca-Cola India is setting up its Coca-Cola Foundation in India to support community programmes in the country, especially in the area of education. The foundation is likely to commence full-fledged operations by the beginning of the first quarter of next year.

The company has been setting up similar foundations in other markets where it operates. However it refused to divulge any details about the total corpus of the Coca-Cola Foundation in India.

Generally, a part of the total corpus of the foundation is funded by the parent company and the rest is put together by the local country.

According to company sources, while the foundation in India would monitor and support community programmes on solid waste management, environment, health, education and water, its main focus would be to support educational programmes on a national scale.

The company is planning to tie up with a government’s national body on education and the draft agreement has already been received by Coca-Cola. The final agreement would be signed within the next couple of days, however the company refused to divulge the name of the organisation.

Industry sources, however, said the company could tie up with National Council for Educational Research and Training (NCERT). The company is already undertaking various community programmes in the areas of health, sanitation and water conservation.

It had recently launched an awareness campaign by conducting 50 street plays in 15 villages to educate people about socially relevant issues through a visual medium.

In the field of education, the company is providing assistance to 34 Balwadis and 31 schools in Mumbai region and is helping in upgradation of infrastructure in some village schools.

The company has also commissioned rainwater harvesting projects in Goa and Delhi and is supplying drinking water through tube wells and hand pumps to local villagers in the Mumbai region.

The company is also providing publicity material to government’s health department for spreading awareness.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.