Top Story


Home >> Marketing >> Article

Coke sends new bottling chief

Font Size   16
Coke sends new bottling chief

Coca-Cola is on the verge of announcing changes in its India operations. Indications are that it will release a statement tonight in Atlanta splitting its marketing and bottling operations in the country.

John Eustace, head of one of Coke’s largest bottlers in the world, Coca-Cola Hellenic Bottling company, is tipped to become the head of the bottling operations in India.

That will leave Sanjiv Gupta, currently Coca-Cola India president, with the concentrate business, relationship with bottlers and marketing.

Thus far, India is one of the few markets where Coca-Cola has one person, Gupta, presiding over bottling as well as the marketing functions. That seems to be changing now.

However, the announcement in Atlanta is unlikely to mention anything about Gupta’s future, who is believed to have made up his mind to quit. Officially, he has not resigned and therefore remains in charge. Gupta, 44, had joined the company in 1997 as its marketing head.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve