Top Story

e4m_logo.png

Home >> Marketing >> Article

Coke, Dell, Snapdeal, BookMyShow, Launch Captain America themed campaigns

09-May-2016
Font Size   16
Share
Coke, Dell, Snapdeal, BookMyShow, Launch Captain America themed campaigns

With the release of ‘Captain America: Civil War’, it is not only the fans who are excited about the movie, but brands too. The movie with its huge appeal offers a potential platform for brands across categories to earn better user engagement and wider reach.

With the launch of Marvel’s new Captain America brands like Coverfox, BookMyShow, Coca-Cola, Snapdeal and Audi have released campaigns around the movie’s theme to target maximum consumers.

Snapdeal

Snapdeal offered Marvel comics on its platform and ran a contest for its followers on Twitter to win a Marvel hamper. Their twitter page published 5 questions for the contest.

BookMyShow

BookMyShow launched a contest too for Marvel’s new movie. The rules for the contest involved following bookmyshow, retweeting and hitting the favourite button for all the questions of the contest and using #CivilWarTomorow, all this in a bid to bring more user engagement to the contest.

Audi

The association of Audi with Captain America: Civil War is not unknown. They created a comic book that features the stars from the Marvel series using Audi cars in chase sequences. They shared the link to the digital comic on their Twitter handle http://bit.ly/1VGYj99

Coca-Cola

Coca-Cola global left no stone unturned to get its user engagement to the maximum for Civil War. While one post showed a coke can transforming in Captain America the other can transformed itself into Iron Man.

Watch the video here https://twitter.com/CocaCola/status/728304065914904576

Dell India

Dell ran a contest on Twitter asking its followers to send a dubsmash using #DellDubsmash to win exciting goodies.

Brands earlier this year piggy backed on the release of ‘Batman Vs Superman: Dawn of Justice’ and ‘Game of Thrones’ and a few brands cashed in the infamous 4th May that is dedicated to Star Wars.

Explaining this trend of brands leveraging the popularity of a movie to maximise their reach, Jaimit Doshi, Chief Sales and Marketing Officer, Coverfox, said, “For any campaign we think differently and we follow our passion, if we believe in something we do it. As a start up people who work for us are responsible for the brand and so if we believe in something or are passionate about something we go ahead with it.”

Mihir Karkare, VP, Mirum India feels that anything with a wide appeal becomes easy to work on. “If the campaign relates to the personality of the brand then there are no two ways about the campaign being a success”

Such campaigns and contests are not only aimed to reach out to people as much as possible but also create an engagement around the campaign. Doshi says that campaigns like the ‘Game Of Thrones’ on Facebook for Coverfox and other such campaigns bring about a better user engagement, but a wide reach is not the real measurement for a good campaign with engagement. While Karkare feels that experimenting helps in standing out from the clutter and the brands personality and the brand’s campaign must run hand in hand.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Designed and executed by L&K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – Sabse Saste 5 Din’ game is set to revolutionise the shopping experience in India

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K