Fritolay (Lehar), a PepsiCo company product, better watch out. One of Coca-Cola India's largest franchisee bottlers, the Ladhani Group, plans to launch snacks under the brand name, Tingle. The company is aiming at making it a national brand within a year's time.
Swastik Snacks Ltd, the new company, will initially launch 15 varieties of namkeens and bhujias in north India including the whole of Uttar Pradesh in May.
According to company sources, Tingle will compete with all the other prevalent brands including Ruffles and Lays. The Ladhanis have hired agencies in Delhi to promote the brand.
Besides the bottling operations, the Ladhani group had diversified into ice-cream business last year under the 'Dairy Fun' brandname. The ice-cream brand was launched in western Uttar Pradesh and Ladhani claims that it has already achieved a marketshare of around 30 per cent.
Source: Business Standard