Coca-Cola India yesterday announced a reduction in the retail prices of its carbonated soft drinks (CSD) in the Mumbai market. Accordingly, the CSDs would be priced at Rs 5 for 200-ML and Rs 8 for 300-ML bottles from their existing levels. The new prices come into effect from today.
According to the company sources the prices have been cut by over 15 per cent. This is in keeping with company’s policy to dramatically enhance the affordability factor and increase availability of its products and to bring them within an arm reach of consumers. The lower prices will provide an opportunity to a larger section of consumer to experience our world-class products on a regular basis.
According to the company, it’s pricing and distribution policy with focus on affordability and availability proved to be a big success this year. Further extension of this policy for the Mumbai market will make the CSD products more affordable and attractive to consumers in the city.
The per capita consumption of soft drinks in India is very low even if compared to many third world countries. According to the company the new price is expected to expand the consumer base and the market size of the soft drinks industry.