Top Story


Home >> Marketing >> Article

Coca-Cola slashes price of CSDs in Mumbai

Font Size   16
Coca-Cola slashes price of CSDs in Mumbai

Coca-Cola India yesterday announced a reduction in the retail prices of its carbonated soft drinks (CSD) in the Mumbai market. Accordingly, the CSDs would be priced at Rs 5 for 200-ML and Rs 8 for 300-ML bottles from their existing levels. The new prices come into effect from today.

According to the company sources the prices have been cut by over 15 per cent. This is in keeping with company’s policy to dramatically enhance the affordability factor and increase availability of its products and to bring them within an arm reach of consumers. The lower prices will provide an opportunity to a larger section of consumer to experience our world-class products on a regular basis.

According to the company, it’s pricing and distribution policy with focus on affordability and availability proved to be a big success this year. Further extension of this policy for the Mumbai market will make the CSD products more affordable and attractive to consumers in the city.

The per capita consumption of soft drinks in India is very low even if compared to many third world countries. According to the company the new price is expected to expand the consumer base and the market size of the soft drinks industry.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow