Top Story


Home >> Marketing >> Article

Coca-Cola slashes price of CSDs in Mumbai

Font Size   16
Coca-Cola slashes price of CSDs in Mumbai

Coca-Cola India yesterday announced a reduction in the retail prices of its carbonated soft drinks (CSD) in the Mumbai market. Accordingly, the CSDs would be priced at Rs 5 for 200-ML and Rs 8 for 300-ML bottles from their existing levels. The new prices come into effect from today.

According to the company sources the prices have been cut by over 15 per cent. This is in keeping with company’s policy to dramatically enhance the affordability factor and increase availability of its products and to bring them within an arm reach of consumers. The lower prices will provide an opportunity to a larger section of consumer to experience our world-class products on a regular basis.

According to the company, it’s pricing and distribution policy with focus on affordability and availability proved to be a big success this year. Further extension of this policy for the Mumbai market will make the CSD products more affordable and attractive to consumers in the city.

The per capita consumption of soft drinks in India is very low even if compared to many third world countries. According to the company the new price is expected to expand the consumer base and the market size of the soft drinks industry.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems