Top Story

e4m_logo.png

Home >> Marketing >> Article

Coca-Cola set to sign 5-year deal with entertainment complexes

12-August-2002
Font Size   16
Coca-Cola set to sign 5-year deal with entertainment complexes

In what could perhaps be among its biggest deals linked with the entertainment industry, Coca-Cola India is set to sign a five-year exclusive contract with three entertainment complexes, all owned by DLF Universal Ltd, the holding company of the Rs 400-crore DLF Group.

The first of these deals has been signed with DLF Galleria — a shopping-cum-entertainment-cum-office complex located in DLF City, Gurgaon, the other two contracts have been signed with two cinema theatres, Savitri and Naaz. While both are currently stand-alone theatres, plans are under way to convert these into entertainment multiplexes.

According to Coca-Cola sources, all restaurants and eateries located within these entertainment centres will only serve beverages from the Coca-Cola portfolio, the company will place vending machines at various points at these multiplexes.

Ansal Plaza is already an exclusive Coca-Cola account. In addition to the restaurant chains McDonald's, San Marzano and Geofferys all of which are located within the Ansal Plaza complex and have exclusive contracts with Coca-Cola, the soft drinks company has placed four vending machines within the complex premises.

According to industry sources, the contract between the soft drinks major and DLF Universal has been signed for a double-digit crore figure.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video