In what could perhaps be among its biggest deals linked with the entertainment industry, Coca-Cola India is set to sign a five-year exclusive contract with three entertainment complexes, all owned by DLF Universal Ltd, the holding company of the Rs 400-crore DLF Group.
The first of these deals has been signed with DLF Galleria — a shopping-cum-entertainment-cum-office complex located in DLF City, Gurgaon, the other two contracts have been signed with two cinema theatres, Savitri and Naaz. While both are currently stand-alone theatres, plans are under way to convert these into entertainment multiplexes.
According to Coca-Cola sources, all restaurants and eateries located within these entertainment centres will only serve beverages from the Coca-Cola portfolio, the company will place vending machines at various points at these multiplexes.
Ansal Plaza is already an exclusive Coca-Cola account. In addition to the restaurant chains McDonald's, San Marzano and Geofferys all of which are located within the Ansal Plaza complex and have exclusive contracts with Coca-Cola, the soft drinks company has placed four vending machines within the complex premises.
According to industry sources, the contract between the soft drinks major and DLF Universal has been signed for a double-digit crore figure.