Top Story

e4m_logo.png

Home >> Marketing >> Article

Coca-Cola launches Olympic Torchbearer nomination programme

05-March-2004
Font Size   16
Share
Coca-Cola launches Olympic Torchbearer nomination programme

Coca-Cola India launched the Chennai leg of its Olympic Torchbearer nomination programme on Thursday to select three torchbearers from the city.

The company is reportedly going to select 42 torchbearers and seven escort runners from across the country through the nomination programme. The team will participate in the global relay of the Olympic flame in Delhi on June 10.

Addressing a press conference, Mr Y. Srinivasa Rao, Area General Manager, Coca-Cola India, said that the nominations would be conducted through a competition for school children titled `Recognise Inspiration', where they would be asked to write an essay on the person who inspires them the most. Apart from this, the key account holders of the company would also be given an opportunity to nominate participants for the relay.

"The nominations would be screened by a panel of judges and the lucky few would be invited to New Delhi by Coca-Cola India to participate in the historic event," said Mr Rao.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.