Top Story


Home >> Marketing >> Article

Coca-Cola launches Olympic torchbearer nomination drive

Font Size   16
Coca-Cola launches Olympic torchbearer nomination drive

Coca-Cola India on Tuesday announced the launch of its Olympic Torch Bearer nomination programmes to select 42 torchbearers and seven escort runners to participate in the global relay of the Olympic Flame on June 10.

The programmes include essay competitions for school students, a radio phone-in nomination programme and key account activation in New Delhi, Mumbai, Bangalore, Kolkata, Chennai and Hyderabad.

Mr Sanjiv Gupta, President & CEO, Coca-Cola India, said: "This is a wonderful opportunity for the community to share in the magic of the Olympic Games and show what the Olympic Spirit means to India."

The programmes will revolve around the theme `Recognise Inspration' and nominations will be screened by a panel of judges and the chosen few will be invited to New Delhi by Coca-Cola to participate in the event.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...