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Coca-Cola embarks on ‘Khushiyan replay’ consumer promotion campaign

Coca-Cola embarks on ‘Khushiyan replay’ consumer promotion campaign

Author | exchange4media Mumbai Bureau | Thursday, Sep 10,2009 9:10 AM

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Coca-Cola embarks on ‘Khushiyan replay’ consumer promotion campaign

Riding the festive season wave, Coca-Cola India has announced the launch of its innovative ‘Coca-Cola Khushiyan replay’ consumer promotion campaign nationally. As part of this initiative, a computer generated lucky draw would provide consumers a chance to win a Samsung Camcorder every hour for the next 40 days. The initiative would run from September 10 to October 19, 2009.

The objective of the national initiative is to drive the association of Coca-Cola with Diwali and strengthen its connected with its consumers. To create awareness about the ‘Coca-Cola Khushiyan replay’ digital initiative, the company would also be launching a TV commercial, which would be telecast in leading TV channels across India.

Kashmira Chadha, Director - Marketing, Coca-Cola India, said, “Coca-Cola in India has always believed in adding joy into the lives of its consumers. The launch of ‘Coca-Cola Khushiyan Replay’ initiative is yet another endeavour in this regard, wherein consumers get an opportunity to win several attractive prizes during the festive season. For example, the whole idea of sharing small moments of joy and happiness with Coca-Cola can now be captured forever by your Samsung camcorder. I am confident that our consumers would find the entire initiative extremely appealing.”

The initiative is applicable to 200 ml, 300 ml returnable glass bottles (RGB) and also on 500 ml, 600 ml 1.25, 1.5, 2 and 2.25 litre PET bottles. Consumers need to SMS ‘Coke’ followed by the nine digit unique code under the crown of their Coke bottle to 58558 from their GSM / CDMA mobile phones. Additionally, consumers can also call 186 0233 1233 and register their code through an Interactive Voice Response System.

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