Top Story

e4m_logo.png

Home >> Marketing >> Article

Coca Cola becomes associate sponsor for IPL ; Tata Sky and Freecharge also on board

09-March-2016
Font Size   16
Share
Coca Cola becomes associate sponsor for IPL ; Tata Sky and Freecharge also on board

Sony Pictures Networks India (SPN) has unveiled the new campaign for Season 9 of VIVO IPL, titled ‘Ek India Happywala’ that implores every Indian in every corner of the world to build an empowered India.

Financially the IPL is looking strong with 10 sponsors on board currently and 90 per cent of its ad inventory sold out. Their three presenting sponsors are Oppo, Vodafone and Amazon while Coca Cola is the associate sponsor. “We have got Coke which has come back after two years. We have Tata Sky and Free Charge who are first time sponsors,” says Rohit Gupta, President of SPN.

NP Singh CEO of SPN adds, “In the next two to three weeks we will be in a much better position to say who the presenting and associate sponsors are. We may have 11 or 12. All categories present last year are there this year as well. There is an addition of handset category.”

Last year PepsiCo India terminated its five-year contract with the league (as title sponsor) two years ahead of schedule soon after the Lodha panel announced a two-year suspension for Chennai Super Kings and Rajasthan Royals in July. 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean