Top Story

e4m_logo.png

Home >> Marketing >> Article

Coca Cola becomes associate sponsor for IPL ; Tata Sky and Freecharge also on board

09-March-2016
Font Size   16
Share
Coca Cola becomes associate sponsor for IPL ; Tata Sky and Freecharge also on board

Sony Pictures Networks India (SPN) has unveiled the new campaign for Season 9 of VIVO IPL, titled ‘Ek India Happywala’ that implores every Indian in every corner of the world to build an empowered India.

Financially the IPL is looking strong with 10 sponsors on board currently and 90 per cent of its ad inventory sold out. Their three presenting sponsors are Oppo, Vodafone and Amazon while Coca Cola is the associate sponsor. “We have got Coke which has come back after two years. We have Tata Sky and Free Charge who are first time sponsors,” says Rohit Gupta, President of SPN.

NP Singh CEO of SPN adds, “In the next two to three weeks we will be in a much better position to say who the presenting and associate sponsors are. We may have 11 or 12. All categories present last year are there this year as well. There is an addition of handset category.”

Last year PepsiCo India terminated its five-year contract with the league (as title sponsor) two years ahead of schedule soon after the Lodha panel announced a two-year suspension for Chennai Super Kings and Rajasthan Royals in July. 

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems