Post-Diwali, Coca-Cola India has announced some new launches, including Minute Maid, a premium juice brand, and Schweppes. O&M would be handling both the brands. The beverage major will be also introducing frosted bottles of Coca-Cola, Diet Coke and Sprite. Of this, McCann Erickson will handle Coke, while O&M will work on Sprite.
Launched exclusively for Mumbaikars, the ‘frosted’ bottles of Coca-Cola, Diet Coke and Sprite are being made available for the first time in the country. To add further excitement, Coca-Cola India has also extended the Schweppes range of its international brand portfolio. In-addition, Coca-Cola would also make available Minute Maid in flavours like orange, tomato, strawberry and a multi-vitamin variant. The new offering would be available in over 45 select locations across Mumbai city, including cafés, high end restaurants and 5-star hotels.
Announcing the initiatives, Venkatesh Kini, VP-Marketing, Coca-Cola India, said “Coca-Cola India has always strongly focused on enhancing consumer experiences through innovative product offerings. Key initiatives like the launch of frosted bottles of Coca-Cola, Diet Coke, Sprite and our premium international brand Schweppes are all testament to the same commitment. I am certain that our consumers would find these new offerings extremely enjoyable.”
According to John Ustas, CEO, Coca-Cola Bottling Operations, India, “From a strategic perspective, the launch of these new innovations and offerings harness the efficient execution capabilities of Coca-Cola in India. The entire delivery chain from strategy to market execution has been especially designed and perfected to provide an international beverage experience to all our consumers.”