Commemorating the spirit of Olympics, Coca-Cola India on March 24 announced six environment champions who would run with the Olympic Torch in Delhi on April 17, 2008. The initiative is in line with the Coca-Cola Company being the global partner of the Beijing 2008 Olympic Games and also the presenting partner of the Olympic Torch Relay.
With 136 days to go for the Beijing 2008 Olympics, Coca-Cola India’s select group of Olympic torchbearers would include Aamir Khan; Dr Kiran Bedi; Dr Narayan G Hegde, President, BAIF Development Research Foundation; Ravi Singh, Secretary General & CEO, World Wildlife Fund India; and Atul Singh, President & CEO, Coca-Cola India. In-addition, Y Subhash Chandra Reddy, an environment champion working at the grass root level, would also be a part of this select group of Olympic torchbearers.
Commenting on the initiative, Venkatesh Kini, VP-Marketing, Coca-Cola India, said, “Coca-Cola has been associated with the Olympic Games since 1928. What makes the 2008 Beijing Olympic Games even more special is the cause of the environment associated with the world’s greatest sporting event. The torchbearers carrying the Olympic flame on behalf of Coca-Cola India would help in raising environmental awareness and encourage others to become involved in this movement. Their proposed participation in the Olympic Torch Relay is another way for Coca-Cola to share the optimism we have for our planet and truly recognise those who are making a difference to improve the environment.”
The Olympic Torch Relay began its round-the-world tour in March 2008 and it would also include a one-day relay in Delhi. This would be the largest Relay in the history of the Olympic Games, covering approximately 137,000 km over a span of 130 days and traveling to all five continents represented by the Olympic rings.
Coca-Cola is also the worldwide partner of the International Olympic Committee and a sponsor of the Beijing 2008 Olympic Games. This will also mark the sixth time that Coca-Cola has served as a presenting partner of the Relay and the eighth time since 1992 that the company has been formally involved.