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CNBC looking for new allies for distribution

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CNBC looking for new allies for distribution

CNBC India is exploring the possibility of aligning itself in a new bouquet of channels after its distribution contract with Sony Entertainment TV (SET) expires in March 2003.

According to sources, channel has still kept its options open on continuing the alliance with Sony if it succeeds in re-negotiating a commercially viable deal.

One of the main reason why the channel is looking at other options for its distribution is due to the premium value that the channel now commands as opposed to what it was when it was first launched.

CNBC India had originally entered into a deal with Set for the channel distribution as well as air time sales.

But now TV 18 would be doing the air time marketing for CNBC India, while Sony would continue to distribute the channel along with its other channels till the agreement expires in March 2003.

Source: Business Standard


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