In the run-up to the Lok Sabha Elections 2014, youth brand Clean & Clear has launched ‘Operation Black Dot’, a campaign to educate and facilitate voter registration in Mumbai University. The objective of the campaign is to ensure 100 per cent voter registration while simultaneously educating the youth about politics in order to empower them to make an educated and informed decision at the ballot box.
To make the campaign engaging and youth-friendly, Clean & Clear has partnered with several youth icons such as Priya Dutt, Gul Panag and Purab Kohli.
Commenting on the initiative, Ganesh Bangalore, General Marketing Manager, Johnson & Johnson said, “The youth today is completely aware about political issues and understand their responsibilities towards the country. Clean & Clear as a leading youth brand wants to enable them and give them the confidence to choose the next leadership of the country by making voting easy through Operation Black Dot.”
The Operation Black Dot team is using innovative methods to engage with its young audience. Apart from using social media such as YouTube and Face book extensively, the team is conducting face-to-face meetings with elected representatives, called ‘Hangouts’. The team has also roped in the Election Commission to give the campaign more traction.
Along with voter registration, the emphasis of Operation Black Dot is on raising awareness about current affairs and engaging with political figures to discuss pressing issues.