Top Story


Home >> Marketing >> Article

Cinemax Cinemas launches new multiplex, marketing spend at Rs 30 lakh

Font Size   16
Cinemax Cinemas launches new multiplex, marketing spend at Rs 30 lakh

For cinema lovers this is as good as it gets. Cinemax Cinemas has launched, what it calls, the biggest multiplex in Mumbai at Andheri. Cinemax Infinity Mall will be one of the most stylish and lavishly constructed multiplexes with amenities and grandeur to take moviegoers in an altogether different world.

On the occasion of the launch, Hiral Kanakia, Director, Cinemax Cinemas, said, “Cinemax has provided cinema lovers in Mumbai with the best movie viewing experience, be it our screen size, picture or sound quality, and the innovative service. Changing themes and technical brilliance keep us ahead of our competitors and this mega multiplex with state-of-the-art luxury amenities and comfort will be the landmark for years to come.”

She added, “For the first time ever in Mumbai, two screens titled Gold and Silver have been introduced in the brightly lit lounge called the Red Lounge, which has recliner seats. The concept of recliner seats is being introduced after thorough research and understanding the comfort level of moviegoers. This will be the first of its kind in India where the magic of cinema can be experienced in such a luxury and high-class ambience with seating arrangement to match. The other screens will have swing chairs.”

Cinemax Cinemas has great plans for getting ahead of the competition. It claims to enjoy a 32 per cent share of the exhibition business and plans are afoot to launch similar multiplexes in Thane and Kandivali by the year-end. To create the buzz it has employed print, radio and outdoor as marketing tools and will be spending close to Rs 30 lakh.

With each passing year multiplexes are getting more and more suave and happening and the moviegoers certainly will be happy with more.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video