It’s a girl!
You heard that right. The Chonkpur Cheetahs have inducted a new player into their team, and it’s a girl. Amazon India surprised viewers with the fourth instalment of its IPL ad campaign which breaks stereotypes and introduces a woman into a men’s cricket team.
The ad opens with a man at a food stall tossing tomatoes and onions to his sister who is chopping the vegetables. The Chonkpur Cheetahs team coach notices the agility and precision with which Khushbu catches the vegetables her brother launches her way and finds in her the team’s missing wicket keeper. “You good shop-keeper, but better wicket-keeper,” a Chonkpur Cheetah team member says. Khushbu agrees to play, but what will her brother do?
You guessed it right. Amazon comes to his rescue with a wide variety of products to help him get by without his sister.
With Khushbu on the team, and the brother’s shop taken care of, the team that has been missing a wicket-keeper all this while now has its crucial player to make it to the cricket league.
The ad is fourth in the series for Amazon India, a presenting sponsor for IPL 2017, which is running an ad campaign titled ‘India ke Sapno ki Apni Dukaan’. This campaign set in a fictional small town in India follows the journey of an aspiring T20 team - Chonkpur Cheetahs.
Commenting on the ad, Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India said, “We are happy to witness how Chonkpur Cheetahs has taken the nation by storm with the dream team becoming a household name. We believe that dreams and the chase to them is not limited by gender or by anything. In this particular film, leaving aside conventional wisdom, the team shows that they value talent above all and get a woman wicket-keeper.”