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Chinese footwear Co Aokang takes baby steps into India

26-March-2008
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Chinese footwear Co Aokang takes baby steps into India

Chinese international footwear company Aokang has forayed into India. The Aokang range of footwear would be available at the company’s exclusive showroom at MGF Metropolitan Mall (in Gurgaon) and also at Reliance Footprints and leading multi-brand outfits at Delhi, Haryana, Uttar Pradesh and Maharashtra.

Commenting on the launch, Wang Zhentao, President, Aokang Group Company Ltd, said, “Indian consumers are very particular about their footwear. Footwear designed and crafted by international shoemakers have been extremely popular in the Indian market. To carry forward the legacy of contemporary styling, Aokang brings to India the latest international designs meticulously crafted in fine leather.”

Anirudh Banerjee, CEO, Aokang International India, said, “Our first aim is to project the range as premium products and not just as Chinese goods. We are planning to open 12 stores by the end of 2008. The footwear rage is particularly targeted at the middle and higher segments, including the business class. We are planning a lot of promotional activities with our in-house creative team. We are also open for a brand ambassador who can showcase our executive business class identity.”

Aokang was established in 1988 and has subsidiaries in the US, Hong Kong and India, while plans are afoot to commence operations in Australia, Japan and South Korea by the year-end. The footwear range is sold in over 60 regions across countries.

Aokang Group comprises six sub-brands, including Aokang, Kanglong, Meirie’s, Redess, Cross Country. They also have a global strategic alliance with Italian footwear company Valleverde. Aokang Group is also the official sponsor of leather goods for the Beijing 2008 Olympic Games.

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