Top Story

e4m_logo.png

Home >> Marketing >> Article

Chinese footwear Co Aokang takes baby steps into India

26-March-2008
Font Size   16
Share
Chinese footwear Co Aokang takes baby steps into India

Chinese international footwear company Aokang has forayed into India. The Aokang range of footwear would be available at the company’s exclusive showroom at MGF Metropolitan Mall (in Gurgaon) and also at Reliance Footprints and leading multi-brand outfits at Delhi, Haryana, Uttar Pradesh and Maharashtra.

Commenting on the launch, Wang Zhentao, President, Aokang Group Company Ltd, said, “Indian consumers are very particular about their footwear. Footwear designed and crafted by international shoemakers have been extremely popular in the Indian market. To carry forward the legacy of contemporary styling, Aokang brings to India the latest international designs meticulously crafted in fine leather.”

Anirudh Banerjee, CEO, Aokang International India, said, “Our first aim is to project the range as premium products and not just as Chinese goods. We are planning to open 12 stores by the end of 2008. The footwear rage is particularly targeted at the middle and higher segments, including the business class. We are planning a lot of promotional activities with our in-house creative team. We are also open for a brand ambassador who can showcase our executive business class identity.”

Aokang was established in 1988 and has subsidiaries in the US, Hong Kong and India, while plans are afoot to commence operations in Australia, Japan and South Korea by the year-end. The footwear range is sold in over 60 regions across countries.

Aokang Group comprises six sub-brands, including Aokang, Kanglong, Meirie’s, Redess, Cross Country. They also have a global strategic alliance with Italian footwear company Valleverde. Aokang Group is also the official sponsor of leather goods for the Beijing 2008 Olympic Games.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking