Madhouse, China’s leading mobile marketing company has launched its India operations from February 14 to capitalise on the ever increasing demand for customised mobile marketing solutions. Madhouse is China’s largest mobile solutions and ad network company and works closely with over 120 clients like HP, Intel, Coke, KFC, Unilever, VW, and agency groups like GroupM, Aegis, OMG, VivaKi and their associated agencies.
Madhouse India aims to leverage the opportunity of using mobile as a mass media device given that there are more than 850 million mobile connections in the country. Current barriers to mobile marketing are dearth of scaled solutions in data, voice and text, harmonising the different operating systems with multiple stakeholders across mobile inventory and lack of established tools and systems, which makes it difficult to answer the question of how this medium can be leveraged by advertisers to reach out to their consumers.
Madhouse India hopes to address this through unique and innovative services. Clients can look forward to complete mobile solutions across the spectrum of paid, owned and earned media on feature phones, smart phones and tablets.
Vinod Thadani, Chief Operating Officer, Madhouse India, remarked, “Mobile advertising is beginning to transform the way brands communicate with their consumers. Madhouse will offer mobile marketing solutions created and carried out for advertisers by a team of experienced media professionals that understand this medium. On a technical level, mobile advertising can now achieve accurate intelligent targeting and can provide real-time reporting – a very convincing proposition for advertisers. The need of the hour is to unlock the potential and we are determined to change the face of the Indian digital media landscape and grow the mobile media market from Rs 125 to Rs 1,000 crore within the next three years.”