Top Story


Home >> Marketing >> Article

Chevrolet initiates on-ground activation for its ‘Drive with Care - Protect Your Precious’ campaign

Font Size   16
Chevrolet initiates on-ground activation for its ‘Drive with Care - Protect Your Precious’ campaign

Progressing further on the ‘Drive with Care - Protect your precious’ campaign, Chevrolet India has initiated on-ground activities as part of an extensive awareness drive. The on-ground activation includes deployment of Safety Ninjas at malls and schools across Delhi and Mumbai.Giving considerable attention to reinstate child safety measures on roads, the campaign went live on digital platforms, earlier this month.

To reach out to parents and kids, a group of tiny tots (Chevrolet Safety Ninjas) were positioned at Phoenix Market City, Kurla, and Goregoan Sports Club in Mumbai who persuaded them to take the Chevrolet Tiny Safety Challenge. The initiation included safety quizzes, contests, and other engaging activities. The Ninjas also urged the parents to take a pledge online to consciously ensure their child’s safety.


The ‘Protect Your Precious’ campaign features four Safety Ninjas: Buckle Ninja, Child Seat Ninja, Lock Ninja, and Rear Seat Ninja. The Safety Ninjas will sensitize parents and kids on the need to inculcate safety measures on a daily basis. A campaign video with the Safety Ninjas will also be released on YouTube, Facebook, and other media channels to create awareness.Chevrolet has also tied up with 35 schools in Delhi and 15 schools in Mumbai to ensure widespread messaging across the target audience.

“As a global brand that considers safety as our overriding priority, it is important for us to promote safe driving habits amongst all. Bearing in mind, the increasing stats on death polls due to road accidents, Chevrolet is taking forward its brand commitment, with the ‘Drive with Care-Protect your Precious’ campaign. This initiative will focus on safety of the kids and will enhance awareness on the importance of child safety when on roads and we thought who better to stoke awareness about child safety than children themselves,” said, Jack Uppal, VP Marketing and Customer Experience, Chevrolet India.

“Every child has the right to grow up in a healthy and safe environment, we believe; if we teach our kids today the importance of road safety, they will grow up immunizing that as an ethos and not just a lesson. There are a number of child safety car seats available in the market, and parents should consider using them based on their child's age and weight. It is also important for parents to inculcate the habit of buckling up the kids as ensuring the use of a seat belt is the best protection one can give their child when travelling in a car,” he added.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.