Top Story

e4m_logo.png

Home >> Marketing >> Article

Cheil appoints Samrat Das Gupta as Head, Experiential Marketing

11-May-2016
Font Size   16
Cheil appoints Samrat Das Gupta as Head, Experiential Marketing

 Cheil India has announced the appointment of Samrat Das Gupta as Head, Experiential Marketing. Gupta is an accomplished marketing services and communications specialist, with rich experience spanning 16 years. He was previously associated with Grey Group India as Vice President & Business Head and has worked across brands such as BAT, P&G, GSK, Nokia, Mars and ITC. Working across the geographies of South & South East Asia has equipped Gupta with deep understanding of Asian consumers and emerging markets. 

Gupta’s knack for effectiveness won him recognition at the Asian Marketing Effectiveness Awards with a Gold for Samsung’s ‘Jeet Lo Dil’ campaign and a Silver Effie (Asia Pacific) for Nokia Bangladesh’s ‘Lost in Translation’ campaign.

 Commenting on the appointment, Shiv Sethuraman, Group President, Cheil South-West Asia said, “Samrat’s track record and credentials are impeccable. Our Retail & Activation businesses are expanding rapidly and are a significant growth vector for Cheil. We are excited to have someone of Samrat’s calibre on board with us.”

 Speaking on his new role, Gupta said, “Increasingly, consumer experiences are becoming critical to the success of brands. With a growing focus on integrated marketing services, the endeavour at Cheil is to build a comprehensive experiential offering. When Shiv outlined his vision and growth plans to me, it was an easy jump on to this exciting, yet challenging, bandwagon at Cheil.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...