Top Story

e4m_logo.png

Home >> Marketing >> Article

Chandrasekar Radhakrishnan to move to Switzerland in new role within the Nestlé group

10-July-2017
Font Size   16
Share
Chandrasekar Radhakrishnan to move to Switzerland in new role within the Nestlé group


Chandrasekar Radhakrishnan, Sr VP & Head of Communications and eCommerce, Nestlé South Asia Region, is all set to move to Central Europe in a new role.


Highly placed sources have told exchange4media that Chandrasekar Radhakrishnan, popularly known as Chandru, will be moving to Switzerland within the Nestle group.


Prior to joining Neste in 2010, Radhakrishnan was Head of Brand at Airtel. He has also had stints at Marico as Category Head and as Group Product Manager at Britannia.


 During his career spanning almost two decades, he has built strong businesses, compelling brands, breakthrough innovations and great teams. He is best known for drafting a sustainable profitable growth story for Saffola by repositioning the brand to appeal to younger adults, driving equity for the Airtel brand by making it more human and real, driving consumption for coffee in India by repositioning the Nescafe’ brand for the young and also by refreshing the marketing mix, strengthening the corporate equity of Brand Nestlé through sustained product brand efforts, launching the internationally acclaimed initiative #ShareYourGoodness, drafting a clear communication strategy for Maggi and using the eCommerce platform to build back consumer confidence in Maggi.


Radhakrishnan has also worked on corporate brand partnerships like #EducateTheGirlChild, which has not only improved Nestlé’s corporate image but also helped it add significant value to the society.


Repeated queries and phone calls to Radhakrishnan went unanswered at the time of filing of this report.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi