Chandramohan Mehra has been elevated as Country Head – Emerging Business, SBI Life Insurance. In his new role, Mehra will lead Online Sales, Cross Sell and International Operations of SBI Life.
Spearheading branding and marketing communication initiatives, Mehra has driven multiple marketing campaigns during the last seven years at SBI Life. Amongst the popular campaigns were ‘Customer Education Programme’, ‘Future Guaranteed’, ‘Old Boy Cricket’ and ‘Jab Hum Honge Saath Saale Ke’. He has also played an instrumental role in a variety of assignments, including product launches, social media, events, lead generation, customer research, PR, multi-lingual website, analytics and international communication.
Mehra was adjudged ‘Young Achiever’ by CMO Asia Award, Singapore 2010 for excellence in branding and marketing. His earlier assignments were with Kotak and DraftFCB Ulka, where he managed the HDFC Bank and Tata Motors brands.