Top Story

e4m_logo.png

Home >> Marketing >> Article

Chai Point appoints Happy as their Creative Agency

18-May-2016
Font Size   16
Share
Chai Point appoints Happy as their Creative Agency

Chai Point, an omni-channel beverage brand, has handed over its creative and digital mandate to Bangalore based idea shop Happy Creative Services.

The creative portfolio will cover three major verticals of Chai Point – Retail Hubs, Chai@Work and Chai-on-Call. As the brand expands its offerings, Chai Point aims to be known as the preferred breakfast and snack delivery channel.

Speaking on the association with Happy, Amuleek Singh Bijral, CEO, Chai Point said, “We are really excited to have Happy Creative Services as our partner; and we look forward to working with them to build our brand.”

On the partnership, Kartik Iyer, CEO and Co-Founder of Happy Creative Services said, “It’s really exciting for us to partner with ChaiPoint. It only goes further to prove our capability in birthing new brands and growing them into household names. That too a category like chai is as traditional and basic as it gets. To take something that simple and add consumer experience to an un-organised sector can be challenging. The energy of the founders and the passion with which they have built their business truly inspires us. We look forward to creating some fun and insightful work for the brand.”

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.