Multi-use plywood and decorative veneers company Century Ply has brought on board Vishal Aneja as its Head, Brand Communication. Aneja will lead all Brand Communication efforts of CPIL.
Commenting on Aneja’s appointment, Amit Gope, Head, Marketing, CPIL said, “Our endeavour is to surprise consumers with brand innovations. Our campaigns have successfully communicated the same in the past and we have taken the market by storm with many firsts. Vishal brings with him a great track record as a marketer, tremendous level of energy, experience and enthusiasm which will help CPIL and its brands reach newer heights of success.”
Over the past 15 years, Vishal has worked in the advertising and consumer durables space, in the areas of strategizing and implementing new and innovative campaigns. In his last role, Vishal was heading marketing communications for Amway India where he had launched Amway & its sub-brands (Nutrilite, Attitude and Artistry) in mass media. Apart from this Aneja also pioneered launching Amway India in the social & digital Space.
Prior to joining Amway, Aneja has had a rich eight years of experience across various advertising agencies, where he handled brands like Samsung (EPABX Division), Royal bank of Scotland (erstwhile ABN Amro NV), Sahara India (Products Division), Koshika Telecom, Save The Children, UK, etc.