Top Story


Home >> Marketing >> Article

CavinKare's food brands to enter Western India

Font Size   16
CavinKare's food brands to enter Western India

CavinKare has launched its food products range in Western India. After its success in South Indian markets, CavinKare's Food Division is now all set to storm western India with its culinary, health and fun food, which include Chinni's Pickles and Masalas, Health Plus Dates and Freshwala mouth fresheners. It has roped in cricketer Irfan Pathan to endorse Health Plus Dates.

The products are presently being launched in all major towns in Maharashtra, Gujarat and Madhya Pradesh, and will soon be available in all local stores and supermarkets.

CavinKare, the Rs 500-crore group with FMCG brands such as Chik, Nyle and Meera Shampoos, Meera Hair oil, Fairever Fairness Cream and Spinz Talc, diversified into the Foods Business in September 2003 with the launch of Chinni's Pickles in Tamil Nadu. The company's entry into food was marked by the Rs 155 million acquisition of the popular South Indian food brand - Ruchi.

Making the announcement, Satish Mane, CEO, Food Division CavinKare, said, "For the last two decades CavinKare has captured the Indian market with a range of high quality beauty products that are backed by modern research and development, a strong distribution network and above all a selection of the safest ingredients for products. With the Foods Division too the aim is to offer traditional taste with the safest ingredients packaged to suit the modern consumer. With its entry into foods CavinKare would like to redefine the market with single-serve consumer friendly unit pack and relevant products to appeal to local taste."


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...