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CavinKare's food brands to enter Western India

CavinKare's food brands to enter Western India

Author | exchange4media News Service | Monday, May 09,2005 7:34 AM

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CavinKare's food brands to enter Western India

CavinKare has launched its food products range in Western India. After its success in South Indian markets, CavinKare's Food Division is now all set to storm western India with its culinary, health and fun food, which include Chinni's Pickles and Masalas, Health Plus Dates and Freshwala mouth fresheners. It has roped in cricketer Irfan Pathan to endorse Health Plus Dates.

The products are presently being launched in all major towns in Maharashtra, Gujarat and Madhya Pradesh, and will soon be available in all local stores and supermarkets.

CavinKare, the Rs 500-crore group with FMCG brands such as Chik, Nyle and Meera Shampoos, Meera Hair oil, Fairever Fairness Cream and Spinz Talc, diversified into the Foods Business in September 2003 with the launch of Chinni's Pickles in Tamil Nadu. The company's entry into food was marked by the Rs 155 million acquisition of the popular South Indian food brand - Ruchi.

Making the announcement, Satish Mane, CEO, Food Division CavinKare, said, "For the last two decades CavinKare has captured the Indian market with a range of high quality beauty products that are backed by modern research and development, a strong distribution network and above all a selection of the safest ingredients for products. With the Foods Division too the aim is to offer traditional taste with the safest ingredients packaged to suit the modern consumer. With its entry into foods CavinKare would like to redefine the market with single-serve consumer friendly unit pack and relevant products to appeal to local taste."

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