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CavinKare to mould Nyle as its umbrella brand for skin & hair care

CavinKare to mould Nyle as its umbrella brand for skin & hair care

Author | Source: The Economic Times | Friday, Oct 06,2006 7:40 AM

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CavinKare to mould Nyle as its umbrella brand for skin & hair care

FMCG company CavinKare is soon going to launch Nyle cold cream and moisturiser in a bid to make Nyle an umbrella herbal brand straddling both skin-care and hair-care.

It will be a resurrection of sorts for the shampoo brand's' skin-care avatar. The Rs 30 crore-brand had earlier been extended into skin-care, but was brought back to its original fold later.

“We had launched Nyle moisturising cream and lotion in 1999-00. A few years later, we decided to develop Nyle as a specialist hair-care brand and withdrew the skin-care variants.

We now want to make Nyle a herbal brand with a presence in both hair-care and skin-care categories as consumer research has shown us that it is considered more a herbal brand, than a hair-care one,” said CK Ranganathan, chairman and managing director, CavinKare.

The skin-care products will be manufactured at the Haridwar facility of CavinKare. The CavinKare group's revenues stood at Rs 572 crore in '05-06 and it expects turnover to touch Rs 575 crore this fiscal. “Last year, our turnover included revenues generated by our packaging division, Packaging India, which we sold to Essel Propack this year,” Mr Ranganathan said.

CavinKare has also entered into the home hygiene segment with the launch of its toilet cleaner, Tex. “The Rs 100-crore toilet cleaner market has the potential to become a Rs 300 crore one. We have launched the sachet and 100 ml versions in a bid to grow the market,” said Ramesh Vishwanathan, VP-marketing, CavinKare.

Some of the opportunities being explored by the company are launching a fairness cream for men - it has 'Fairever' for women - expanding in the ready-to-eat segment, and an anti-dandruff variant of Chik shampoo, which is the second largest selling shampoo brand in the country.

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