Top Story

e4m_logo.png

Home >> Marketing >> Article

CavinKare lines up new skin, hair care products

07-May-2004
Font Size   16
Share
CavinKare lines up new skin, hair care products

The Chennai-based, CavinKare Private Ltd will soon be launching new products in the skin and hair care segments. The company, however, did not divulge any details on the exact nature of the product and the time of the launch.

However, officials said that the move comes as part of the company’s strategy to consolidate and extend its product range. Anupam Dutta, vice-president, marketing, CavinKare, said, "We are facing heavy competitive pressures from the other FMCG players and as an ongoing process to our fightback, we will be launching new products in the hair and skin care segments."

CavinKare will also be launching its new brand of fairness cream, ‘Fairever Mantra’ in South India by the end of May. Earlier, the company had launched the product in north and west India.

The new product combines fairness ingredients from all parts of the country thereby giving it a pan-Indian appeal. "Saffron and milk used in the ‘Fairever’ cream was more of a South Indian fairness ingredients which perhaps explains our strong market share in the fairness cream market down South. However, now after having had key consumer learnings from the South, we have launched a comprehensive product which combines the traditional fairness ingredients from every part of the country.

Tags

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories

MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as Consultant

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company