CavinKare has launched yet another fairness cream, Fairever Mantra, which is positioned as an alternative to traditional skin complexion recipes. It was developed as a consequence of a research involving experts from various fields concerned with the wellness of the human system. The research findings facilitated CavinKare’s state-of-the-art R&D department to develop a unique formula for the new cream.
Speaking on the launch, Anupam Dutta, Vice-President Marketing, CavinKare, said: “Today’s conscious consumers are aware and possess in-depth knowledge of beauty care products. They readily understand the importance of natural ingredients in imparting fairness. The ‘all new’ Fairever Mantra is enriched with the magical blend of nourishment, protection and purification properties to give the consumer a glowing fairness. This new product is an innovation to satisfy the changing needs of its consumers and we are confident that Fairever Mantra would deliver results.”
Mantra contains several fairness-inducing natural ingredients and with additional enhancers such as natural milk protein and triple sunscreen system, it is positioned as a cream that nourishes, protects and imparts fairness.
The package has attractive graphics and sports a contemporary look with an international feel. It is available in different pack-sizes costing between Rs 5 and Rs 49.
The Rs 264-crore FMCG major offers a personal care range that primarily involves hair care and skin care. Cavinkare attributes its success to research methods that lays emphasis on understanding consumer needs. The company was started in 1983 and it now markets brands like Meera, Chik, Indica, Spinz, Fairever and Nyle through about 10 lakh outlets and more than 2,200 stockists across the country.