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Casio launches digicams in India, enters into marketing pact with HCL

05-October-2006
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Casio launches digicams in India, enters into marketing pact with HCL

Casio India, which is largely known for its calculators in India, has introduced its digital camera in the fast growing Indian market and has entered into a strategic national distribution pact for marketing, selling, servicing and distribution of its digital cameras in the country.

“In India, the impression of Casio is as a calculator manufacturer, whereas the contribution of calculators is just 10 per cent, while that of digicams is 20 per cent. We want to change that perception in India. Backed with this technology leadership and now with HCL’s extensive distribution and servicing capabilities, we are confident of strengthening and re-affirming our presence in this market,” said T Kyoden, MD, Casio India.

The Indian digital camera market has evolved since 2004 into a Rs 250 crore market at present, selling more than 2.5 lakh units in 2005. The market is set to become a Rs 1,000 crore industry by 2010, according to IDC.

Casio digicams will be available in the recently-launched digital lifestyle stores of HCL, which also showcase the company’s own computers, Toshiba’s laptops and DishTV’s DTH equipment.

“We are initially looking at enhancing Casio’s reach to around 25 key Indian markets within the next six months,” said JV Ramamurthy, Chief Operating Officer, HCL Infosystems Ltd.

“At present, Casio does Rs 50 crore business in India, 75 per cent of which comes from the sale of calculators,” Kyoden informed.

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