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Carter Murray, Worldwide CEO, FCB to deliver keynote address @exchange4media Conclave’17

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Carter Murray, Worldwide CEO, FCB to deliver keynote address @exchange4media Conclave’17

Carter Murray, Worldwide CEO at FCB, will be delivering the keynote address at the exchange4media Conclave this year in Mumbai on October 27.

An impassioned champion for his clients’ businesses, his teams and their work, Murray took the helm of FCB in September 2013. As the former President and CEO of Y&R Advertising North America and the CMO at Publicis Worldwide in Paris, he has spent much of his career helping a diverse roster of marquee clients develop and manage brands across marketing disciplines and regions, at one point driving double-digit growth for Nestlé across 80 markets.

Murray will be talking about the umbrella theme of this year’s Conclave, which is, ‘Leveraging Open Innovation To Engage Consumers’.

As technology reaches consumers ahead of corporates and initiatives such as Digital India push forward, innovations must transform consumer’s daily lives. The world is becoming more complex, and the customer is growing more impatient. To stay relevant is a daunting task but not unimaginable if a company knows how to be nimble and innovative. However, as the world has evolved so has the definition and role of innovation. This evolving definition of innovation is what the exchange4media Conclave 2017 looks to address this year.

exchange4media Conclave is the exchange4media Group's annual flagship forum for the media and marketing sector. In the last 16 years, the exchange4media Conclave has become the definitive platform where media agencies, brands, and media owners convene to delve on the trends, issues, and developments that are not only shaping the face of the business, but also will influence future readiness.With a sharp focus on the media agency side of the business, the exchange4media Conclave has built a reputation for hosting the most reputable global leaders in the industry as well as providing a forum that fosters a free-flowing exchange of ideas.

For more information on the Conclave please visit:

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