Carried Yesterday: BBC Worldwide channels appoint Pitchfork Partners as strategic communication advisors

Carried Yesterday: BBC Worldwide channels appoint Pitchfork Partners as strategic communication advisors

Author | exchange4media News Service | Wednesday, Feb 08,2017 1:53 PM

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Carried Yesterday: BBC Worldwide channels appoint Pitchfork Partners as strategic communication advisors

BBC Worldwide channels have signed Pitchfork Partners Strategic Consulting LLP to advise them on their communications strategy and campaigns.

Myleeta Aga, SVP and GM India - SVP and GM South East Asia and South Asia at BBC Worldwide India, says, “Pitchfork Partners’ strategic expertise is a perfect fit for our company’s communication needs. We’re looking forward to this partnership and are extremely delighted to have them on board.”

Commenting on the win, Jaideep Shergill, Co-founder, Pitchfork Partners, exclaims, “We’re excited to collaborate with BBC Worldwide India. BBC Worldwide India is known for its premium content that resonates with the world and makes a strong connect with India. We are committed to helping our new partners achieve their business goals through strategic and insight-driven communications.”

Pitchfork partners will be responsible for providing overall strategic direction to BBC Worldwide’s communication campaigns, while the execution will be handled by Seven Communications and Beyond.

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