Zee Entertainment Enterprises Ltd (ZEEL) has appointed Prathyusha Agarwal as Chief Marketing Officer. Industry sources confirmed the news to exchange4media. She recently moved from Tata UniStore where again she was the marketing head for nearly two years.
Agarwal is no stranger to the broadcast industry, having worked with Star India as Vice-President, Brand Strategy between March 2010-August 2011.
An MBA from IIM-Ahmedabad and an IITian in electrical engineering from Madras, Agarwal started her career with Hindustan Unilever as Area Sales Manager, Personal Products, in 2002. She was also Brand Manager, Pepsodent and then Regional Brand Manager, Sunsilk.
After quitting HUL, she also worked as Senior Vice-President at Market Gate Consulting and HDFC Life as Vice-President, Marketing and Analytics to name a few.