Bollywood actor Ranveer Singh has been announced the Indian brand ambassador for lifestyle and sports eyewear brand Carrera. Singh is an ideal choice for Carrera due to his unique sense of style and attitude that perfectly blends with the brand’s image.
“We are truly delighted to have Ranveer Singh as the face of Carrera,” said Kyriakos Kofinas, Managing Director, IMEA region. “His infectious energy and distinct winning attitude are the perfect qualities that embody the brand’s values. Ranveer enjoys a huge fan following amongst the Indian audience and is loved by the youth and is also very popular in the Middle East region which is key in contributing magic for our brand.”
Ranveer Singh said, “I am extremely excited to be brought on board as the brand ambassador of Carrera. I feel a genuine connect with the essential free-spiritedness, boldness and fearlessness of the Carrera tribe. I am honoured to be representing a brand that has such a great legacy and I am looking forward to what will be a special association.”
The advertising campaign featuring Singh is being rolled out in India and the new Carrera eyewear collection will reach stores simultaneously. As the perfect blend between retro aesthetics and contemporary feel, the new sunglasses and optical frames are the result of unparalleled manufacturing skills, the use of sophisticated materials and the research on best quality lenses.