Top Story


Home >> Marketing >> Article

Carrera eyewear announces Ranveer Singh as its brand ambassador

Font Size   16
Carrera eyewear announces Ranveer Singh as its brand ambassador

Bollywood actor Ranveer Singh has been announced the Indian brand ambassador for lifestyle and sports eyewear brand Carrera. Singh is an ideal choice for Carrera due to his unique sense of style and attitude that perfectly blends with the brand’s image.

 “We are truly delighted to have Ranveer Singh as the face of Carrera,” said Kyriakos Kofinas, Managing Director, IMEA region. “His infectious energy and distinct winning attitude are the perfect qualities that embody the brand’s values. Ranveer enjoys a huge fan following amongst the Indian audience and is loved by the youth and is also very popular in the Middle East region which is key in contributing magic for our brand.”

Ranveer Singh said, “I am extremely excited to be brought on board as the brand ambassador of Carrera. I feel a genuine connect with the essential free-spiritedness, boldness and fearlessness of the Carrera tribe. I am honoured to be representing a brand that has such a great legacy and I am looking forward to what will be a special association.”

The advertising campaign featuring Singh is being rolled out in India and the new Carrera eyewear collection will reach stores simultaneously. As the perfect blend between retro aesthetics and contemporary feel, the new sunglasses and optical frames are the result of unparalleled manufacturing skills, the use of sophisticated materials and the research on best quality lenses.


Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands