SVC Cooperative Bank, formally Shamrao Vithal Co-op Bank (SVC Bank), has appointed Mumbai-based image gurus, Carmine Communications, to handle PR services for its business across 11 states. The agency will assist SVC Bank in providing strategic communications advisory services and implementation across key markets in India. The account was won following a multi-agency pitch.
Speaking of the evaluation process, Suhash Sahakari, Managing Director, SVC Bank said, “We were looking for an agency that is business focused, experienced, and understands our requirements. We felt Carmine Communications fit the bill because of their expertise in the PR Industry.”
“We are delighted to partner with one of the most renowned banks In India because it offers an opportunity to not just be a part of the legacy, but to take the brand to a next level. We hope to implement effective communication campaigns and use innovative platforms to reach out to the target audience with the right message,” stated Neville Carvalho, Partner, Carmine Communications.