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Carat strengthens Mondelez team with two key appointments

05-April-2017
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Carat strengthens Mondelez team with two key appointments

Carat India, the flagship media agency from Dentsu Aegis Network, has made two key appointments with a focus to grow talent within the system. While Mayank Bhatnagar has joined the agency as senior vice president and will lead the Mondelez business in India, Vinita Pachisia has been roped in as vice president, buying for Mondelez.

Bhatnagar has more than 16 years of experience in communication and media planning. He has worked extensively on large FMCG businesses across different markets such as India, Malaysia, and Singapore. He has also worked across different functions of media agencies to build strong skills in strategy planning, media buying, implementation planning, and new business development. He has managed large clients like Nestle, P&G, Tata Motors, Tata Indicom, Kellogg’s, and Cadbury.

Bhatnagar’s last assignment was with Mindshare Malaysia. There, he led the Nestle business and steered digital trading/investments across clients for the agency within the region. He has been instrumental in deploying new processes to improve productivity in Mindshare Malaysia, which led his team to win multiple awards at the local and regional level.

Speaking on his appointment, Bhatnagar said, “I am delighted to be part of the Carat India team. The opportunity to lead Mondelez business in India and work on the portfolio of iconic brands will surely be very exciting.”

Vinita Pachisia, meanwhile, has worked across agencies such as Madison, Initiative, Havas, and Mindshare. Armed with more than 18 years of experience, Vinita has worked across a wide spectrum of brands like HSBC, Idea, Kellogg, Heinz, and Parle, to name a few.

What differentiates Pachisia is her focus on creating and delivering brand initiatives on media like the highly recalled “IDEA Citizen Journalist” on CNN IBN, HSBC Making it Big, HSBC Green Heroes, and Breakfast headlines for Kellogg’s. One of her latest initiatives was the Parle MTV Junkyard project, a progression of the Parle Anti-Litter campaign.

Pachisia is very excited about working on Mondelez as the head of buying. She said, “I am delighted to join Carat India on the Mondelez portfolio. Leading the investment vertical of a portfolio that is growing and is a leader in the category is exciting. My efforts will be to maximize the returns on their media spends and achieve the objectives set by the client.”

Speaking on these two key appointments, Kartik Iyer, Managing Director, Carat, said, “Talent is truly what will create the big difference in the market and we are delighted to have such capable business managers joining us. I am sure that while they would be working to deliver the cutting-edge solutions for Mondelez, they would also enable an upskilling in Carat with their fine experience.”

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