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Carat Fresh Integrated launches rural marketing operation

19-April-2013
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Carat Fresh Integrated launches rural marketing operation

Carat Fresh Integrated has launched its rural marketing operation with industry veteran Keshav Chandorkar as National Head - Rural Marketing. Prior to this appointment, Chandorkar was National Manager, Rural Marketing at Dun & Bradstreet and before that he was at Linterland for nearly a decade. Along with Chandorkar, an experienced team of rural professionals are joining Carat Fresh Integrated to set up India’s first new age rural marketing operation.

Commenting on this development, Ashish Bhasin, Chairman India and CEO, South East Asia, Aegis Media said, “Rural marketing in a country like India is probably the most important aspect for several marketers, but is often ignored due to the lack of knowledgeable and professional agencies. Having worked on several rural brands myself, including the launch of Wheel by HUL, and having established Linterland from scratch, my learning is that rural marketing has an almost endless potential for our clients, particularly when urban markets are slowing down. I am pleased that Carat Fresh Integrated has launched its rural marketing operation with Keshav Chandorkar, an industry veteran in rural operations, as the National Head - Rural Marketing. I am sure, under Sampath’s guidance, Keshav will make Carat Fresh Integrated’s rural marketing operation a market leader in no time.”

Sampath Shenoy, Vice-President, Carat Fresh Integrated added here, “With Keshav, we have a seasoned media professional with huge experience in the rural sector. His experience will help us in further strengthening our rural operations and in expanding our reach.”

Chandorkar, who brings with him 17 years of experience in activation, profit centre management, key accounts management, rural marketing and strategy planning, started his career at Dr Jain Video on Wheels. He has managed the rural marketing teams at Selvel, Lowe Lintas - Linterland and Dun & Bradstreet.

On his decision to join Carat Fresh Integrated, Chandorkar said, “I wish to explore all growth possibilities and aspire to expand our presence to make it stronger in the years to come.”

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