Carat India, the flagship media agency from Dentsu Aegis Network, has roped in Sujata Dwibedy as Executive Vice President. A media veteran with more than 17 years of experience, Dwibedy has extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages. Prior to this, she was head - business development at Omnicom Media Group.
Commenting on her new role Dwibedy said, “I have always aspired to work on brand Mondelez. It is a wonderful brand to work on. It is a matter of great pride for me that I will be able to leverage my planning, research, buying and strategic skills for a brand of this stature.”
As per her new mandate, Dwibedy will leading the Mondelez business at Carat in India and ensure that the best possible solutions are provided across all media platforms. Meanwhile, she will also work closely with the Carat APAC team on the business.